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For Marketing ManagersFor Asset Managers
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The AI marketing manager for multifamily

Every property needs a Maren.

A full-time marketing manager for every property, running the dozens of marketing jobs, and thousands of optimizations, no team has time for. All for less than one agency retainer.

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MMaren● working · 3:00 AM
✓Scored all 50 properties on 7 marketing functions1,500 checks · last night
✓Right-sized ILS packages across all 50 properties - $150k/year in ILS savings
✓Shipped structured data for AI crawlersno approval needed
Cut ad spend at Falcon Landing, $1,850/mo
Same lead volume, lower cost. Creative, budget & landing page ready.
She does the work

Maren runs campaigns, builds landing pages, and makes thousands of optimizations across your portfolio.

The automation desk
The moves she made this week, and the autonomy you set, channel by channel.

Every night, on every property. She proposes dozens of potential changes. You approve the ones that matter.

You set the guardrails. You decide where Maren runs on her own, and where she waits for your yes.

One platform, every marketing job

This used to take a dozen vendors.Now it just takes Maren.

WHAT YOU’RE PAYING A DOZEN VENDORS TO DO
AI visibility
PPC
Google & Meta ads
Budgeting
Vendor management
Website updates
Reporting
Owner reporting
Automation
MAREN RUNS IT ALL, AS FIVE FUNCTIONS
Search & AI Visibility
Wherever renters look, whether Google, ChatGPT or Perplexity, Maren makes sure your property shows up, every night.
Creative & Campaigns
Writes the ads, ships them, and A/B-tests dozens of variants a week.
Spend Control
Know where every dollar goes. Maren cuts ILS and ad waste, and stops spend the day a unit fills.
Content & Websites
Landing pages built for each renter, community sites, and blogs that feed SEO.
Reporting & Attribution
Every dollar traced to a signed lease. No PDF, no month-long wait.
One centralized marketing platform, powered by agentic AI.
$1 in $4

of apartment marketing spend is wasted.

Right now, somewhere in your portfolio, a campaign is buying leads for a floor plan that filled in April. And there’s a premium ILS package running at a building that doesn’t need one at all. It’s full. You’d turn both off if you knew. Maren knows every night. She emails your agency and your ILS reps, then checks that the bill actually dropped.

Same budget. Timed to when units actually come open.
A flat budget spends evenly all year. Maren flights it to your move-outs, and stops the waste.
Move-outs
Flat
Maren
Jan → Dec · spend peaks ahead of the summer turn, then winds down
The new photo rules

Zillow labels AI photos. The MLS requires it. California made it law. Your own website has nothing.

Zillow labels AI-altered listing photos and shows the original next to them. MLS rules require virtually staged photos to be labeled. California now requires licensees to disclose any digitally altered listing image, on or next to the image (AB 723). New York fines housing ads that show an AI-generated person with no disclosure — $1,000 to $5,000 per violation (GBL § 396-b).

Every one of those rules covers a channel someone else runs. The channel you own — your website — is the one nobody has checked. Maren reads every photo on it and shows you exactly what each one declares about itself. Free, in about a minute. Then she keeps the disclosures tagged and the ledger current, continuously.

Check my photos →
She gets smarter every night

Every experiment in every building makes the next one smarter.

Maren · Portfolio · Playbook
Playbook rules
5
learned this quarter · applied automatically
Avg AI visibility
54
portfolio average across 50 properties
Pages updated
91
from experiment winners this quarter
Biggest turnaround
+29 pts
Broadstone Falcon Landing · 2 weeks

The playbook

Confirmed learnings
Warehouse-proximity messaging works
Propagating
Won at one Houston property, now testing at 3 similar ones. Follow it across the portfolio →
32 → 61 · AI visibility · 2 weeks
Time-boxed CTAs beat generic verbs
31 pages
“See it in 25 minutes” beat “Book a tour” for relocators.
+37% conversion · 98% confidence · applied to 31 pages
Lead with the commute number
48 pages
“22 minutes from Tesla” in the headline, not buried in a stat row, now the template default.
+29% CTA rate · near-employer pages
Near-employer pages are the strongest SEO bet
Queue priority
1.3× the CTR of other intents, so Maren queues them first.
1.3× CTR · 4 of the top 5 site pages target employers
Hide pricing for luxury audiences
Segment rule · 12 pages
Showing a starting rent range cost conversions here, the opposite of the mid-market result. She saved it as a segment rule, not a portfolio-wide change.
−19% conversion · scoped to 12 pages, not rolled out

One win, propagating

What won
Broadstone Falcon Landing
Katy, Houston
“Eight minutes from the Amazon fulfillment center.”
AI visibility 32 → 61 · warehouse-proximity messaging
Creekside at Walnut
Running · day 4
Prairie Wind
Queued
Oakmont Flats
Queued
The learning didn't stay here. Every experiment, audit, and page result feeds back into the playbook.

AI visibility by model

Broadstone · 2 weeks
ChatGPT
35 → 58 +23
Claude
28 → 64 +36
Perplexity
33 → 61 +28
Loop running · 50 properties · last pass 3:00 AM

Maren analyzes what's working on each property and builds a playbook the whole portfolio learns from. Warehouse-proximity messaging won at one Houston property, so she's testing it at three more. And she learns where a winner doesn't travel, and what didn't work at all, so the rest of the portfolio never repeats it.

The math

Maren pays for herself in month one.

Maren eliminates $12,000–$22,000 in wasted marketing spend per property, every year, just by cutting ILS and ad waste. Then 3 of every 5 dollars she creates come from filling units, not cutting costs.

What one year adds up to
$12,000 Wasted spend cut. ILS and ad waste, $1,000 a month.
+ $19,200 Your ad agency, replaced. $1,600 a month.
+ $42,000 New rent. One point of occupancy she filled.
= $73,200 Created in a year, on one property.
→ $1.5M more building value at sale
3 of every 5 dollars
Three from filling units, two from cutting costs.
What Maren costs $12,000/yr $1,000 a month, against the $73,200 she created.
Pricing

The whole marketing department. A fraction of the cost.

Priced per property, per month.

For a 250+ unit property, Maren Autopilot is $12,000 per year. She saves $12,000 to $22,000 a year in marketing spend and drives occupancy 1 to 3 points, improving NOI by $64,000 to $180,000 a year.

Maren Core
$250
/ property · mo

Everything in one place.

The manager drowning in logins, portals, and vendor emails.

What you get
  • All your data in one place: rent roll, ad spend, ILS, every vendor report
  • Reporting & owner reports, built for you
  • Waste & overspend, flagged automatically
  • Your annual media plan: what to spend, when, by source
  • One-click vendor emails
  • Spend visibility across PPC, SEO, AI-visibility & ILS
Book a demo
Recommended
Maren Studio
$500
/ property · mo

Maren makes your marketing.

Teams who want the marketing made for them, then shipped by their own team or agency.

Everything in Core, plus:
  • Campaign creative: copy, video & photo concepts
  • Websites, landing pages & content
  • SEO, AEO & AI visibility (GEO)
  • An A/B test playbook, ready to run
  • Full flighting strategy, hand it to your team or agency
Book a demo
Replaces your agency
Maren Autopilot
$1,000
/ property · mo $1,600 agency

Maren runs it all.

Owners ready to replace the agency entirely.

Everything in Studio, plus:
  • Maren executes: live ad-spend management & flighting
  • Publishes creative, content & landing-page changes
  • Runs PPC, Meta & ILS on your behalf
  • No agency middle layer, so it is faster and cheaper than what you pay today
Book a demo

The average property pays ~$1,600/mo for a marketing agency. Maren does 10x more, for less.

Marketing agency $1,600
Maren Autopilot $1,000
Maren Studio $500
Maren Core $250

Meet the teammate every property needs.

Get your free audit →See the demo