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For Marketing Managers For Asset Managers

For marketing managers

You market a whole portfolio. With no team. Until now.

Every marketing job in one place, including the ones nobody had time for: SEO, AI visibility, real A/B testing, spend that stops when the unit fills.

Put Maren on your properties →See the demo →

34

Broadstone Falcon LandingCritical · 8 leases expiring

5 to approve

Cut ad spend, $1,850/mo

Same leads, lower cost. Ready to ship.

New creative: Katy ISD angle

8 of last 30 move-ins named the schools.

Sound familiar?

You were hired to market. Not to chase a dozen vendors.

A dozen vendors, a dozen platforms. No shared reporting, no single view, no central platform to take action from.

It's report week. You pull a PDF from the agency, a chart from Analytics, numbers from the SEO vendor, and stitch them into one story for your owners. None of it lines up. Nothing in it says what to change, or shows you what's working. Until Maren.

Maren this week

10,500checks run17issues found, 13 fixed214changes shipped automatically5actions waiting on your approval

One place to see everything, and take action.

Maren centralizes all reporting, makes dozens of improvements while you sleep, and brings you a list of ideas to approve when you wake up.

Instead of emailing a dozen vendors, you just tell Maren what to do.

Property detail

Click into any property. See what she found, did, and proved.

The nightly audit that flagged it, the work she shipped, and the result it produced, with the next move waiting on your approval. Two clicks replace the email chain.

AI-search visibility

When a renter asks AI, does it name your building, or the one next door?

Maren checks every property's rank across ChatGPT, Claude, Perplexity and Gemini, and fixes the misses.

The work nobody has time for

Maren does every marketing job, including the ones that never get done.

✓SEO on every propertynever got to it

✓AI-search visibility, checked nightlydidn't exist

✓Dozens of A/B tests a weekmaybe one a quarter

✓ILS packages right-sized before the 30-day outforgot, kept paying

✓Ad spend stopped the day a unit fillsran for months

One platform, every marketing job

This used to take a dozen vendors.Now it just takes Maren.

WHAT YOU’RE PAYING A DOZEN VENDORS TO DO

AI visibility

PPC

Google & Meta ads

Budgeting

Vendor management

Website updates

Reporting

Owner reporting

Automation

MAREN RUNS IT ALL, AS FIVE FUNCTIONS

Search & AI Visibility

Wherever renters look, whether Google, ChatGPT or Perplexity, Maren makes sure your property shows up, every night.

Creative & Campaigns

Writes the ads, ships them, and A/B-tests dozens of variants a week.

Spend Control

Know where every dollar goes. Maren cuts ILS and ad waste, and stops spend the day a unit fills.

Content & Websites

Landing pages built for each renter, community sites, and blogs that feed SEO.

Reporting & Attribution

Every dollar traced to a signed lease. No PDF, no month-long wait.

One centralized marketing platform, powered by agentic AI.

$1 in $4

of apartment marketing spend is wasted.

Right now, somewhere in your portfolio, a campaign is buying leads for a floor plan that filled in April. And there’s a premium ILS package running at a building that doesn’t need one at all. It’s full. You’d turn both off if you knew. Maren knows every night. She emails your agency and your ILS reps, then checks that the bill actually dropped.

Same budget. Timed to when units actually come open.

A flat budget spends evenly all year. Maren flights it to your move-outs, and stops the waste.

Move-outs

Flat

Maren

Jan → Dec · spend peaks ahead of the summer turn, then winds down

She gets smarter every night

Every experiment in every building makes the next one smarter.

Maren · Portfolio · Playbook

Playbook rules

5

learned this quarter · applied automatically

Avg AI visibility

54

portfolio average across 50 properties

Pages updated

91

from experiment winners this quarter

Biggest turnaround

+29 pts

Broadstone Falcon Landing · 2 weeks

The playbook

Confirmed learnings

Warehouse-proximity messaging works

Propagating

Won at one Houston property, now testing at 3 similar ones. Follow it across the portfolio →

32 → 61 · AI visibility · 2 weeks

Time-boxed CTAs beat generic verbs

31 pages

“See it in 25 minutes” beat “Book a tour” for relocators.

+37% conversion · 98% confidence · applied to 31 pages

Lead with the commute number

48 pages

“22 minutes from Tesla” in the headline, not buried in a stat row, now the template default.

+29% CTA rate · near-employer pages

Near-employer pages are the strongest SEO bet

Queue priority

1.3× the CTR of other intents, so Maren queues them first.

1.3× CTR · 4 of the top 5 site pages target employers

Hide pricing for luxury audiences

Segment rule · 12 pages

Showing a starting rent range cost conversions here, the opposite of the mid-market result. She saved it as a segment rule, not a portfolio-wide change.

−19% conversion · scoped to 12 pages, not rolled out

One win, propagating

What won

Broadstone Falcon Landing

Katy, Houston

“Eight minutes from the Amazon fulfillment center.”

AI visibility 32 → 61 · warehouse-proximity messaging

Creekside at Walnut

Running · day 4

Prairie Wind

Queued

Oakmont Flats

Queued

The learning didn't stay here. Every experiment, audit, and page result feeds back into the playbook.

AI visibility by model

Broadstone · 2 weeks

ChatGPT

35 → 58 +23

Claude

28 → 64 +36

Perplexity

33 → 61 +28

2 more learnings land this month: Resident quote position concludes in 4 days, Military page tone concludes in 9 days.

Loop running · 50 properties · last pass 3:00 AM

Maren analyzes what's working on each property and builds a playbook the whole portfolio learns from. Warehouse-proximity messaging won at one Houston property, so she's testing it at three more. And she learns where a winner doesn't travel, and what didn't work at all, so the rest of the portfolio never repeats it.

The math

Maren pays for herself in month one.

Maren eliminates $12,000–$22,000 in wasted marketing spend per property, every year, just by cutting ILS and ad waste. Then 3 of every 5 dollars she creates come from filling units, not cutting costs.

What one year adds up to

$12,000 Wasted spend cut. ILS and ad waste, $1,000 a month.

+ $19,200 Your ad agency, replaced. $1,600 a month.

+ $42,000 New rent. One point of occupancy she filled.

= $73,200 Created in a year, on one property.

→ $1.5M more building value at sale

3 of every 5 dollars

$$$$$

Three from filling units, two from cutting costs.

What Maren costs $12,000/yr $1,000 a month, against the $73,200 she created.

Pricing

The whole marketing department. A fraction of the cost.

Priced per property, per month.

For a 250+ unit property, Maren Autopilot is $12,000 per year. She saves $12,000 to $22,000 a year in marketing spend and drives occupancy 1 to 3 points, improving NOI by $64,000 to $180,000 a year.

Maren Core

$250

/ property · mo

Everything in one place.

The manager drowning in logins, portals, and vendor emails.

What you get

All your data in one place: rent roll, ad spend, ILS, every vendor report
Reporting & owner reports, built for you
Waste & overspend, flagged automatically
Your annual media plan: what to spend, when, by source
One-click vendor emails
Spend visibility across PPC, SEO, AI-visibility & ILS

Recommended

Maren Studio

$500

/ property · mo

Maren makes your marketing.

Teams who want the marketing made for them, then shipped by their own team or agency.

Everything in Core, plus:

Campaign creative: copy, video & photo concepts
Websites, landing pages & content
SEO, AEO & AI visibility (GEO)
An A/B test playbook, ready to run
Full flighting strategy, hand it to your team or agency

Replaces your agency

Maren Autopilot

$1,000

/ property · mo $1,600 agency

Maren runs it all.

Owners ready to replace the agency entirely.

Everything in Studio, plus:

Maren executes: live ad-spend management & flighting
Publishes creative, content & landing-page changes
Runs PPC, Meta & ILS on your behalf
No agency middle layer, so it is faster and cheaper than what you pay today

The average property pays ~$1,600/mo for a marketing agency. Maren does 10x more, for less.

Marketing agency $1,600

Maren Autopilot $1,000

Maren Studio $500

Maren Core $250

Put Maren on your properties.

Put Maren to work →See the demo